THE TASK
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E-Therapy's social media presence was neglected for several years and brand awareness was very low. They wanted to build their following and awareness, repair a forgotten reputation, and create campaigns for their services.
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THE APPROACH
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We started by creating fresh, engaging content to generate interest in the overall brand, attract quality candidates to teletherapy jobs, and re-introduce their platform to the industry. We created branded content and curated 3rd party content following a content calendar for Facebook, Twitter, YouTube, and LinkedIn. As our audiences grew, we introduced Instagram and Pinterest.
We used organic posts supplemented with paid advertising to attract new followers. Posts were targeted to two specific groups: Therapists desiring resources, support and information, and decision-makers with potential interest in teletherapy services. With the onset of Covid-19, we introduced weekly activities in posts, blogs, and video how-tos for therapists. When school started, we created bitmoji classrooms for therapists and present detailed tutorials on learning aides such as green screens and interactive games. Decision-makers and therapists have access to on-demand webinars that can earn them professional development credits, as well as Facebook Lives and a zoom series of informational events. |
THE RESULTS
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Within the first few weeks, E-Therapy’s Facebook reach and post engagement increased significantly, and continues to improve even with a low-budget.
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