THE TASK

E-Therapy, the teletherapy experts, had a newly designed website, but thin content and no clear path to measure success. On-page and technical SEO was not implemented, the site lacked a blog or superior content, and there was no plan to drive traffic to the website.

​THE APPROACH

• Developed messaging for a multi-segmented audience along with a strong, multi-funnel focused editorial calendar complete with rich SEO based content.
• Produced a branded blog to house new content, SEO rich FAQ, keyword quarterly plan. 
  
• Fixed crawler issues, created schema, and a site map.
• Created educational and custom pillar pages, downloadable content, images, video, and conversion (demo sign up) focused landing pages.
• Implemented Google Analytics, Google Tag Manager, Yoast, and SEMRush.

THE RESULTS

• E-Therapy climbed SERP rankings from page 7 to page 1 of Google, Bing, and Yahoo.
• +1450% increase in readership to the blog.
• Organic SEO strategy increased E-Therapy's traffic position from last to second place compared to close competitors. 
• Content was designed to speak to all audiences, and customers and partners praised founders on E-Therapy's strong social and leadership presence online.
• E-Therapy was in a word: thrilled!