THE TASK

E-Therapy, the teletherapy experts, had a newly designed website, but thin content and no clear path to measure success. On-page and technical SEO was not implemented, the site lacked a blog or superior content, and there was no plan to drive traffic to the website.

​THE APPROACH

  • Developed messaging for a multi-segmented audience along with a strong, multi-funnel focused editorial calendar complete with rich SEO based content.
  • Produced a branded blog to house new content, SEO rich FAQ, keyword quarterly plan. 
  • Fixed crawler issues, created schema, and a site map.
  • Created educational and custom pillar pages, downloadable content, images, video, and conversion (demo sign up) focused landing pages.
  • Implemented Google Analytics, Google Tag Manager, Yoast, and SEMRush.

THE RESULTS

  • E-Therapy climbed SERP rankings from page 7 to page 1 of Google, Bing, and Yahoo.
  • +1450% increase in readership to the blog.
  • Organic SEO strategy increased E-Therapy's traffic position from last to second place compared to close competitors. 
  • Content was designed to speak to all audiences, and customers and partners praised founders on E-Therapy's strong social and leadership presence online.
  • E-Therapy was in a word: thrilled!