THE TASK
|
E-Therapy is a teletherapy solution for PreK-12 education. After closures due to Covid-19, they struggled to reach harried Special Education Directors pressured to provide SPED students with online therapy. The competitive landscape is populated with teletherapy platforms boasting strong name recognition, so E-Therapy needed a way to communicate its unique value and to stand out in the industry.
|
THE APPROACH
|
We created a comprehensive digital experience for E-Therapy's potential clients. By focusing on clear, consistent messaging that aligned with its target audience across channels, we re-positioned E-Therapy as a pioneering, confident innovator in the space.
With targeted lead gen and lead acquisition campaigns running across paid media, video, on-demand webinars, virtual conferences, email, blog, and social media, we communicated the company’s benefits while building awareness and thought leadership. Simultaneously, E-Therapy's website suffered from technical issues related to page speed, performance, technical development, and lean on-page content and low organic search traffic. To improve the user experience and increase conversions quickly while working on a larger website redesign project, we added SEO-optimized content that would guide users based on their intent. |
THE RESULTS
|
E-Therapy’s content is a brand/product hub with an informative and engaging tone. The clear, differentiated messaging showcases E-Therapy as a leader in the Special Education teletherapy market.
|